There is an interesting comparison between PPC (Pay Per Click) and Organic listings, people wants to know which one has more worth and value. I would say that both have different benefits and prepositions. I find a list for both PPC and organic with their pros and corns.
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PPC Listings
Quick Results
Effect Depends On Budget
Complete Control Over Ranking
Expensive
Less Clicks Than Organic
Complete Management
Complete Campaign Monitoring
Limited Exposure
Less Text Limitation
Authentic
Controlled Title And Description
Organic Listings
Slow Results
Long Lasting Effect
Less Control Over Ranking
Low Cost
More Clicks Than PPC
No Management
No Monitoring
Gigantic Exposure
More Text Space
Assumption
Uncontrolled Title And Description
I give you almost complete comparison from both sides that will help you to take better decision. Now you can utilize your money in excellent way. Both these marketing are very effective in different scenarios. In my opinion if you have a handsome budget you should focus on PPC first and also keep organic as secondary marketing for long term. On the other side if you have small budget then I think organic would be an excellent choice with some paid listings in directories and industry related portals.
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